i-D | Urban Decay ANSS

In collaboration with i-D, Urban Decay celebrated the launch of their All Nighter Setting Spray with a dynamic campaign. Highlighting a new generation of stylish creators, the campaign showcased individuals who push boundaries and maximize self-expression. We selected performers whose art demands lasting beauty, capturing their essence through a portrait series and short editorial. By sharing their creative manifestos, we revealed how they aim to make an enduring impact. Shot on stage, the vibrant imagery ranged from portraits to product shots, elevating the All Nighter Setting Spray. I took responsibility for the concept, ensuring the campaign's visual and written content effectively conveyed the product's message of long-lasting beauty and self-expression, delivering a compelling narrative that resonated with their and our audience.