Diesel | Unforgettable Denim

In 2020, young people demonstrated unparalleled perseverance in making unforgettable memories. Diesel honored this resilience by sharing inspiring moments from the Diesel Family, proving that 2020 should be remembered, not forgotten. Photography and in-depth interviews highlighted how these individuals created memorable moments in extraordinary settings, such as no-standing concerts and at-home recordings. This campaign showcased their bravery in reclaiming 2020 and making it truly unforgettable.