Rimmel London #Lookslikethis

Rimmel London, evolving from its iconic "Get the London Look" slogan, embraced a broader, more inclusive attitude. The brand recognized that the London Look should be about freedom from perfection, true self-expression, individuality, diversity, and edginess. Introducing #Lookslikethis. This campaign aimed to connect with Gen Z, highlighting makeup as a tool for authentic self-expression amidst the pressures of digital perfection. We collaborated with 20 micro-influencers from various regions throughout the Netherlands. They were asked to share real-life emotions and diverse looks, reflecting the London Look's core values. Portraying moods such as #happy, #sad, #powerful, and #fierce, showing how Rimmel London helps them express their true selves. The campaign celebrated individual expression and aligned Rimmel London with the authentic, unfiltered lives of Gen Z. As the creative lead, I conceptualized and executed the campaign, ensuring it resonated with the target audience and communicated the inclusive, expressive spirit of the London Look.