Bloemenbureau #Lievelingsbloem

For Bloemenbureau's #Lievelingsbloem ‘Don’t Just Give Any Flower’ campaign, we aimed to highlight the special significance of giving and receiving favorite flowers. Leveraging the VICE network, we created broad awareness across German, Dutch, English, and French VICE channels. We collaborated with contemporary artists, ranging from tattoo artists to painters, who used flowers as their muses. Through engaging advertorials, we showcased the profound impact of their favorite flowers on their work and creativity. Each interview included a photoshoot with the influencers and their favorite flowers, adding a personal touch to the campaign. As the creative lead, I conceptualized and executed the campaign, ensuring it conveyed the message effectively and celebrated the unique essence of favorite flowers as meaningful gifts.