Durex | Cum Prepared

Durex was struggling with the image of condoms. They weren't seen as cool or sexy, and certainly not as a fun part of intimacy. With the 'Cum Prepared' campaign, I aimed to change that perception and show the audience how condoms can easily become part of the fun. This three-part guide empowers our audience to enhance their sexual experiences using the seemingly unsexy item: condoms. From the most enticing way to unwrap a condom to the smoothest methods for seamlessly incorporating it into the conversation, I provided comprehensive insights wrapped in a fun and playful way. Ultimately, turning our viewers into true condom connoisseurs and making them irresistible to their partners.