Buddha to Buddha
In 2019 and 2020, the role of overseeing and creating content for the jewelry brand Buddha To Buddha became a key focus. This allowed for a deep immersion into the brand's ethos, producing content across multiple mediums and platforms. The campaigns prominently featured captivating film productions and product photography, each piece crafted to capture and reflect the brand's distinctive spirit.
Valentine’s Day Campaign:
UP TO DATE
A comprehensive 360-degree campaign where Buddha to Buddha celebrates and captures the essence of contemporary romance. Through ‘Up To Date,’ the brand proudly showcased that their brand and collections are for all 'lovers,' including those who defy convention.
Contemporary Dating Tales
To embrace and celebrate the essence of modern love, we follow four unique 'couples' on their dating journeys, capturing the true meaning of contemporary romance. The concept of ‘Up To Date’ was inspired by the realization that Valentine's Day had become outdated, traditionally focusing solely on couples. This campaign emerged around the same time Emma Watson proudly described herself as 'self-partnered,' a sentiment we wanted to honor. Being single should be celebrated just as much as being with a partner. Love is love, whether it’s through meaningful connections with others or self-love. Buddha to Buddha is for those who are 'up to date’.
UP TO DATE pop-up café
To embrace dating and connections with the same passion as Buddha to Buddha shows for love and life, we created the Up To Date pop-up café: an experience beyond the typical café, designed for those truly 'Up To Date.' This innovative pop-up invited our audience to explore diverse atmospheres, from casual vibes to lust-worthy moments. Divided into four distinct zones, the café facilitated connections at various relationship stages. Whether it was a first date in the casual café zone, a deeper, more intimate experience for long-time lovers, or a meaningful interaction for friends who have known each other for years, the Up To Date café catered to all.
Gift With Purchase
Introducing a pack of cards designed to deepen connections faster than you ever imagined. Within just five minutes, you'll know the other person better than your own mother. For this exclusive gift-with-purchase (GWP), we created a deck of cards with a stunning, love-focused design. Each card featured thought-provoking questions that sparked unusual and meaningful conversations, perfect for first dates, friends, or long-time lovers.
Black Rhodium | Dented
The Dented campaign was created to introduce Buddha to Buddha’s new Black Rhodium line, vividly illustrating how life’s challenges shape us into resilient and unique individuals. The brand encourages embracing life's contradictions, with jewelry that evolves uniquely for each wearer. Every challenge adds character, making us resilient and unique, much like the jewelry itself.
Meant To be unwrapped
I was asked to create a low-budget holiday campaign, requiring smart use of crew, art, and models. Introducing: Meant To Be Unwrapped. A visual campaign that featured the rebellious side of unwrapping, showing the world that this Holiday collection isn't meant to sit inside a box for too long. It’s meant to be worn. ASAP. This campaign marked my directorial debut.
