KFC | Double Down Relaunch

KFC aimed to reintroduce the Double Down burger in the Netherlands with an impactful launch campaign. Embracing 'hype' culture, my team and I orchestrated a campaign that cleverly referenced iconic product launches from brands like Apple, Nike, and Supreme. We began by creating striking new product photography, which we then used to craft teaser social content reminiscent of classic buzz-generating techniques. These teasers built anticipation and excitement across social media platforms. The campaign culminated in a mystery-filled launch event designed to generate the perfect amount of buzz that KFC desired. By blending elements of intrigue and hype, we successfully reintroduced the Double Down burger, making it a memorable and talked-about product once again.